Lotte is an Emmy-winning producer, as well as a content manager, consultant and cultural programme director, with over 10 years of experience spanning field and in-studio producing and corporate communications.
General Design
Covers the creation of visual assets such as layouts, graphics, presentations, and marketing collateral that align with brand guidelines. It ensures consistency, clarity, and a polished look across all platforms and touchpoints.
Digital Advertising
Involves planning and executing campaigns across channels like social media, Google Ads, and display networks. It focuses on targeting the right audience, optimizing performance, and maximizing ROI.
Business Partnerships
Builds and nurtures relationships with brands, organizations, and collaborators to create mutually beneficial opportunities. This includes sponsorships, co-branded projects, and strategic collaborations.
Data and Analytics
Covers the collection, interpretation, and reporting of performance metrics from campaigns and platforms. It guides decision-making, identifies trends, and ensures strategies are data-driven.
Brand Creative
Defines and develops the brand’s visual identity, tone of voice, and storytelling across all mediums. It ensures consistency and resonance with the target audience while strengthening recognition and loyalty.
SEO Optimization
Focuses on improving website content, structure, and performance to increase visibility in search engines. This includes keyword strategy, technical SEO, and content optimization for higher organic traffic.